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A cup of tea may not completely turn your day around, but it is a pause button.
So LET US BE A band-aid for YOUR bad mood.



OUT-OF-HOME EXTENSIONS

The Consolation Stations bring warm tea where SOME COLD HEARTS ARE INEVITABLE.
(BUS STOPS, college campuses, Sports Stadiums, AND MORE!)

 
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PACKAGE DESIGN

we used Safe heat-activated printed tea bags THAT EXPRESS A LITTLE COMFORT IN YOUR EVERYDAY.

 
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OUR NEW TEA BAGS WILL BE HOUSED within a sampler pack,
made to take the edge off of those stressful moments.

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A Bit of consolation won't hurt SINCE you almost got YOUR CAR towed!

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Each week, WE'LL recognize a moment that's happened in culture and offer a pat on the back with a tweet.

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TV SPOTS

 
 

A QUICK CUP OF CONSOLATION

ART DIRECTOR: Michael Arroyo
COPYWRITER: Brian Marcolini
STRATEGIST: Lauren Vickers