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When's the last time someone told you
that you could take a breather?


 
 

HAND-DRAWN ILLUSTRATIONS
michael arroyo


 
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DIGITAL BILLBOARD

A little REMINDER for morning commuters.

 
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LOGO + PACKAGE DESIGN

OUR new packaging is designed to be left out on your
NIGHTSTAND instead of IN your Bathroom MEDICINE CABINET.

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PRODUCT EXTENSION

our "STAY AT HOME" sick kit allows friends and family to send the sick individuals in
their lives a VICKS CARE PACKAGE (which you might also need for your next sick day).

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OUR PARTNERSHIP WITH AMAZON PRIME NOW also GIVES YOU THE OPTION
to have your sick kit delivered to ANYone's door the same day.

 
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Along with a container of vicks vaporub, a shower bomb, and sockS, our sick Kit includes
a one-day subscription to Amazon PRImE, SO you cAN heal in the comfort of your home.

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OUR SHOWER BOMBS ARE ALSO PACKAGED AND DESIGNED TO BE SOLD INDIVIDUALLY AT ANY RETAIL LOCATION.

 
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SOCIAL


SEND US YOUR UNHEALTHY SELFIE, AND IF YOU're featured on our INSTAGRAM FEED
WE'LL send YOU A ONESIE TO keep you cozy and cared for while you STAY AT HOME. #TakeABreather

 
 
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Snap AN UNHEALTHY SELFIE
WITH OUR filter, SINCE YOU'RE
ALREADY TAKING A BREATHER.

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Out-of-home EXTENSION

we'll have pop-up nap nests equipped with vick's vaporub
 for those who need rest while they're traveling. 

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TAKE A BREATHER

ART DIRECTOR: Michael Arroyo
COPYWRITER: Kate Ursu
STRATEGIST: Melissa Jackson
BRAND MANAGER: Chelsea Sams
USER EXPERIENCE: Laura Strukl