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There is a big price disparity between PRODUCTS THAT MEN AND WOMEN BUY,
And no one is talking about it...
 


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MICROSITE

Fairprice is Visa's answer to the unequal pricing between men and women's products.
WE show you how far the problem goes and what you can do about it.

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THE APP


The fairpRIce app provides women with alternatives to
pink-taxed items based on ingredients, price, and brand.
A PERSONAL SHOPPING ASSISTANT THAT FIGHTS THE PINK TAX.

 

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IN-STORE

Geting businesses to eliminate the pink tax HELPS measure the success of our campaigN.
we'll provide them WITH a NEON sign THAT shoWS their commitment to going pink-tax free
AND TOTE BAGS FOR CUSTOMERS BUYING PINK-TAX FREE products.

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dry cleanERS who join our initiative have additional opportunities to show their support.
WITH FAIRPRICE hangers SHIPPED TO THEM, WE'LL be able to raise the awarEness of Pink Tax.

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The Fairprice pink credit card
rewards women for shopPing
at pink-TAx free locations.
They receive 7% back becAuse
women on average spend 7% 
more on products.

The cash back maximum to pay them for THEIR pink TAX is $2,188.


VISA TAKEOVER

ON INTERNAtiONAL WOMEN'S DAY, we'll launch our campaign AND TAKE over our HOMEPAGE at visa.com

 OUR customers and everyone else can learn more on how TO fight the pink tax
with a link leading to our fairprice page or by downloading The fairprice app.

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TV SPOT

"PAY WHAT IT'S WORTH"

 
 

OUT-OF-HOME EXTENSIONS

IF YOU DIDN'T KNOW ABOUT THE PINK TAX, NOW YOU DO.

 
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OUR "EVERYSTORE" MACHINE WON'T HIDE THE FACT THAT THESE UNFAIR PRICES ARE REAL.
PURCHASE THE PINK PRODUCTS AT YOUR OWN RISK.

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FAIRPRICE

ART DIRECTOR: Michael Arroyo
COPYWRITER: Parth Raval
USER EXPERIENCE: Jessica Bagby